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There is a substantial amount of conflicting information out there on the best times to post for your social channels. Knowing the specific details for your target audiences - like time zones, locations and countries - will help you get further engagement. A recent article published by Later, analysed over 12 million posts across Instagram, finding […]

Social media marketing is nothing new - it is a massive industry to which 3.5 billion people are using it worldwide. If you’re a business in this day and age with no social media strategy, then it might be time to jump on board. So, what is the most effective channel and how do you […]

It is no secret that Google uses a team of search quality raters to evaluate how good of a job the algorithm is doing ranking web pages. Google publishes their official Search Result Quality Rating Guidelines on a regular basis shredding some light on what kind of instructions their human raters receive on how to […]

Generating traffic to your website is only part of the puzzle... How to turn those visitors into buyers or at least subscribers? This is where the concept of a sales funnel comes into play. What Is a Sales Funnel? A sales funnel (also referred to as "purchase funnel") is the all the steps a site […]

If you are after a high ROI, then email marketing is still one of the best platforms. A forever increasing number of businesses are continuing to improve and refine their email marketing so the challenge then becomes to capture and engage your contacts. The key to crafting a genuine, long-lasting relationship with them is to […]

Conversion-oriented content typically nudges readers in the direction of some type of an action. But if you just state that out right - "Click here to buy!" - inside your article, this will just throw people off. In-content call-to-action could be to sign up for a newsletter, take a free e-course, or buy a product. […]

There is a substantial amount of conflicting information out there on the best times to post for your social channels. Knowing the specific details for your target audiences - like time zones, locations and countries - will help you get further engagement. A recent article published by Later, analysed over 12 million posts across Instagram, finding […]

Social media marketing is nothing new - it is a massive industry to which 3.5 billion people are using it worldwide. If you’re a business in this day and age with no social media strategy, then it might be time to jump on board. So, what is the most effective channel and how do you […]

It is no secret that Google uses a team of search quality raters to evaluate how good of a job the algorithm is doing ranking web pages. Google publishes their official Search Result Quality Rating Guidelines on a regular basis shredding some light on what kind of instructions their human raters receive on how to […]

Generating traffic to your website is only part of the puzzle... How to turn those visitors into buyers or at least subscribers? This is where the concept of a sales funnel comes into play. What Is a Sales Funnel? A sales funnel (also referred to as "purchase funnel") is the all the steps a site […]

If you are after a high ROI, then email marketing is still one of the best platforms. A forever increasing number of businesses are continuing to improve and refine their email marketing so the challenge then becomes to capture and engage your contacts. The key to crafting a genuine, long-lasting relationship with them is to […]

Conversion-oriented content typically nudges readers in the direction of some type of an action. But if you just state that out right - "Click here to buy!" - inside your article, this will just throw people off. In-content call-to-action could be to sign up for a newsletter, take a free e-course, or buy a product. […]